SEO for Siri

After years of learning how to optimize your website to appear high in searches on desktops and mobile devices, there’s something new to consider: What’s the best way to help your firm benefit from the trend toward digital personal assistants? … Read More

3 Keys to Creating Shareable Content

posted in: Digital Marketing 0

Every law firm hopes their content will be well received and shared widely. It’s a great feeling when you see articles you’ve thoughtfully crafted spread to new audiences by appreciative readers. Validation + added exposure = WIN! Sometimes, though, it … Read More

Target Social Media Behavior, Not Demographics

posted in: Social Media 0

If your law firm targets audiences on Facebook and other social media platforms using demographic parameters, you might want to think again. While you may want to reach users in a specific location or age group, relying on the information … Read More

SEO Benefits From an Unexpected Source

Most attorneys are aware how beneficial case studies and testimonials can be for demonstrating the value of their services to potential clients. These tools allow readers to step into the shoes of previous clients and get a clear sense of … Read More

Free Typography Resources to Make Your Website Look Great

posted in: Design, Websites 0

Are you tired of using the same old fonts and wishing for something delightfully different? You’re in luck, because Google is offering you a chance to browse and use a wide assortment of typefaces – for free! Everything you’ve always … Read More

Non-Google SEO – Yes, It’s a Thing

posted in: Websites 0

Think of SEO and your immediate concern is Google, if you’re like most marketers. It’s a reasonable response, considering that the company is a dominant force in search, internet and communications technology today. But although it’s indisputably enormous, Google isn’t … Read More

Target Facebook Ads Based on Engagement

posted in: Social Media 0

Facebook advertising can be an effective tool for expanding your law firm’s audiences. But since everyone and their mother is on the enormous social media platform, how can you target your messages to those who will be most likely to … Read More

Who’s the Facebook Addict Now?

posted in: Social Media 0

A recent Nielsen report confirms what most observers have seen for themselves: It’s adults aged 35-49 who are the largest consumers of media. That includes social media as well as traditional channels like television and radio. The popular image of … Read More

Which Marketing Metrics Matter?

posted in: Marketing 0

How effective is your marketing, and how do you measure it? Virtually every law firm realizes the value of marketing and its contributions to overall firm success, but most still wonder about the best way to quantify results. Because of … Read More

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