How much do you know about the CAN-SPAM Act of 2003? If your law firm sends marketing emails, you probably have a good knowledge of the law as well as some strongly held opinions about it. With the Federal Trade … Read More
As part of the latest round of updates from LinkedIn, law firms now have more options for targeting ads on the professional networking site. The expanded targeting feature is called Matched Audiences, and it’s a doozy. Using this feature, you … Read More
Your law firm website is beautifully designed, well-written and easily navigated. It’s perfect, right? Well…maybe not. While it may be a great site that in general performs well for your law firm, there’s probably one angle you haven’t even thought … Read More
After years of learning how to optimize your website to appear high in searches on desktops and mobile devices, there’s something new to consider: What’s the best way to help your firm benefit from the trend toward digital personal assistants? … Read More
Every law firm hopes their content will be well received and shared widely. It’s a great feeling when you see articles you’ve thoughtfully crafted spread to new audiences by appreciative readers. Validation + added exposure = WIN! Sometimes, though, it … Read More