Expert, Specialist or Just a Darn Good Lawyer?

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Law firms must comply with very specific laws regarding the way they market their services. Website content, social media posts and advertising all have to meet strict standards for accuracy while assiduously avoiding “false or misleading” statements (ABA Model Rules … Read More

Money Talks, So Talk About Money

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Billing and fee structures are topics that frequently don’t appear at all on law firm websites. This is a mistake, because though you hope clients focus on your expertise and ability rather than costs, the fact is that clients care … Read More

Position Your Team for Marketing Success

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With smaller law firms often lacking a dedicated marketing team, deciding who does what and ensuring that the overall marketing plan moves ahead smoothly can be a challenge. Whether you work with an outsourced marketing partner, handle it all in … Read More

SEO for Siri

After years of learning how to optimize your website to appear high in searches on desktops and mobile devices, there’s something new to consider: What’s the best way to help your firm benefit from the trend toward digital personal assistants? … Read More

Boost ROI at Your Next Legal Conference

Get ready – busy season for conferences and trade shows is about to kick into high gear! Every year, attorneys and law firms spend a good deal of money attending or exhibiting at these events (or both) with the hopes of … Read More

Which Marketing Metrics Matter?

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How effective is your marketing, and how do you measure it? Virtually every law firm realizes the value of marketing and its contributions to overall firm success, but most still wonder about the best way to quantify results. Because of … Read More

Live Broadcasting Tools for Your Law Firm

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You probably think of streaming video as something your kids use to learn video game hacks and watch new phones as they’re unboxed, but this technology can do a lot more than that. Live video holds great appeal to audiences … Read More