6 Ways to Increase SEO Using Twitter

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Placing high in search results isn’t just a function of your website’s optimization. Other things you do online may contribute significantly to the respect your law firm earns from Google’s ranking algorithms, so it’s well worth spending a few minutes … Read More

Erase Lawyer Hate with Social Media

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  Q: How does an attorney sleep? A: First he lies on one side, then he lies on the other. That’s neither kind nor polite, but unfortunately it represents the way a lot of people feel about attorneys. Lawyers may … Read More

Trump Tweets and the Power of Social Media

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Attorneys of all political persuasions have watched the current Comey kerfuffle in Washington, D.C. with growing horror. As citizens, you may personally support or reject his actions, but as legal professionals you no doubt cringe each time the president tweets … Read More

YouTube Set to Join the List of Livestreaming Options

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Livestreaming events, presentations and other content have become a popular element in marketing strategies in recent years. A significant number of law firms have added livestreaming to their mix of marketing tools and employ the technique to add variety, increase … Read More

Target Social Media Behavior, Not Demographics

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If your law firm targets audiences on Facebook and other social media platforms using demographic parameters, you might want to think again. While you may want to reach users in a specific location or age group, relying on the information … Read More

Target Facebook Ads Based on Engagement

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Facebook advertising can be an effective tool for expanding your law firm’s audiences. But since everyone and their mother is on the enormous social media platform, how can you target your messages to those who will be most likely to … Read More

Who’s the Facebook Addict Now?

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A recent Nielsen report confirms what most observers have seen for themselves: It’s adults aged 35-49 who are the largest consumers of media. That includes social media as well as traditional channels like television and radio. The popular image of … Read More

8 Great Social Media Management Tools

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Your law firm’s marketing success can depend, in part, on a strong social media presence. Though you probably maintain profiles on only a handful of platforms, managing them represents a significant investment of a scarce and valuable resource: your time. … Read More