You probably think of streaming video as something your kids use to learn video game hacks and watch new phones as they’re unboxed, but this technology can do a lot more than that. Live video holds great appeal to audiences of all ages, which makes it a perfect marketing tool that can benefit businesses of all sizes – including your law firm.
Many marketers are intrigued by the idea but aren’t sure how to use the tactic or clear about their options for harnessing the technology for their firm. Let’s take a quick look at both topics, so that your law firm can begin to reap all the advantages that live broadcasts offer today.
First, you’ll need to select a platform. There is a substantial and ever-growing list of platforms that allow you to share live video with your contacts as well as wider audiences, and most are free for anyone to join and use. Here are some of the most popular:
- YouTube – if you have a YouTube channel, you can stream live video from it.
- Vimeo – similar to YouTube and growing in popularity, this another platform where registered users can stream live broadcasts.
- Facebook – you can add live videos to your firm’s page using Facebook Live with your phone’s camera.
- Twitter – since Twitter acquired and integrated Periscope, it’s been easier than ever to tweet live broadcasts.
- Instagram – the newest feature on Instagram allows you to stream live videos for up to an hour.
- Snapchat – you can also enjoy live video chatting on Snapchat, although relatively few law firms participate actively on this platform.
As the list above demonstrates, you’ve got a plethora of options to choose from when it comes to live streaming. The real question is what you’ll do with the ability, now that it’s within easy reach. If you’re not sure how your law firm should begin using live broadcasts as a part of your marketing strategy, consider these ideas:
- Offer instructional sessions that focus on issues in one of your practice areas.
- Host some Question and Answer sessions that address a specific topic your clients are thinking about: wills and trusts, divorce matters, preventing and resolving business disputes, etc. There are sure to be a wealth of questions you can help with in all kinds of areas.
- Introduce new partners, or highlight the skills of individual professionals or teams and the ways they can help clients.
- Show step-by-step walk-throughs of legal proceedings that clients often fear or are unsure about.
- Demonstrate the benefits of proactive legal action in a personal and business context with case studies and examples.
- Stream group or panel discussions of emerging legal issues.
- Evaluate the latest legislation and regulations that may affect your clients.
- Share fun firm events or volunteer activities.
The list really is endless. This is where you can get creative, and once you’ve begun utilizing live streaming in your marketing you’ll probably start finding good ideas everywhere. Figure out how to use your webcam or smartphone’s video camera and give it a shot. Your marketing will benefit from the new approach and who knows – you might even discover a latent gift for film-making!