Up Your LinkedIn Marketing Game with Matched Audiences

posted in: Digital Marketing 0

As part of the latest round of updates from LinkedIn, law firms now have more options for targeting ads on the professional networking site. The expanded targeting feature is called Matched Audiences, and it’s a doozy. Using this feature, you … Read More

4 Benefits of Making Your Law Firm Website ADA Accessible

posted in: Digital Marketing, Websites 0

Your law firm website is beautifully designed, well-written and easily navigated. It’s perfect, right? Well…maybe not. While it may be a great site that in general performs well for your law firm, there’s probably one angle you haven’t even thought … Read More

Key Marketing Metrics for Your Law Firm

posted in: Websites 0

Today’s analytical tools for websites are impressive. You can dig in and get granular, view reports in a variety of graphic forms and find extremely specific data to help you analyze what’s happening with your law firm’s web traffic. The … Read More

SEO for Siri

After years of learning how to optimize your website to appear high in searches on desktops and mobile devices, there’s something new to consider: What’s the best way to help your firm benefit from the trend toward digital personal assistants? … Read More

3 Keys to Creating Shareable Content

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Every law firm hopes their content will be well received and shared widely. It’s a great feeling when you see articles you’ve thoughtfully crafted spread to new audiences by appreciative readers. Validation + added exposure = WIN! Sometimes, though, it … Read More

Boost ROI at Your Next Legal Conference

Get ready – busy season for conferences and trade shows is about to kick into high gear! Every year, attorneys and law firms spend a good deal of money attending or exhibiting at these events (or both) with the hopes of … Read More

Free Typography Resources to Make Your Website Look Great

posted in: Design, Websites 0

Are you tired of using the same old fonts and wishing for something delightfully different? You’re in luck, because Google is offering you a chance to browse and use a wide assortment of typefaces – for free! Everything you’ve always … Read More

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