Newsletters are just a nice touch your law firm might want to utilize when you have time, right? I mean, you’ve got important marketing strategies to implement before fluffy extras, and you can’t do everything! Business development needs to take … Read More
As part of the latest round of updates from LinkedIn, law firms now have more options for targeting ads on the professional networking site. The expanded targeting feature is called Matched Audiences, and it’s a doozy. Using this feature, you … Read More
Referrals are one of the easiest and most reliable ways to expand your law firm’s client roster. Once referred, potential clients will see you as a solid choice even if they haven’t heard of the firm before, giving you a … Read More
Sending holiday cards to your clients is a thoughtful gesture that helps strengthen the relationship and lets them know you’re thinking of them. Many law firms – and other kinds of businesses – make a practice of sending cards to … Read More
Your law firm website is beautifully designed, well-written and easily navigated. It’s perfect, right? Well…maybe not. While it may be a great site that in general performs well for your law firm, there’s probably one angle you haven’t even thought … Read More
Today’s analytical tools for websites are impressive. You can dig in and get granular, view reports in a variety of graphic forms and find extremely specific data to help you analyze what’s happening with your law firm’s web traffic. The … Read More
After years of learning how to optimize your website to appear high in searches on desktops and mobile devices, there’s something new to consider: What’s the best way to help your firm benefit from the trend toward digital personal assistants? … Read More
Every law firm hopes their content will be well received and shared widely. It’s a great feeling when you see articles you’ve thoughtfully crafted spread to new audiences by appreciative readers. Validation + added exposure = WIN! Sometimes, though, it … Read More
Get ready – busy season for conferences and trade shows is about to kick into high gear! Every year, attorneys and law firms spend a good deal of money attending or exhibiting at these events (or both) with the hopes of … Read More
Are you tired of using the same old fonts and wishing for something delightfully different? You’re in luck, because Google is offering you a chance to browse and use a wide assortment of typefaces – for free! Everything you’ve always … Read More