YouTube Set to Join the List of Livestreaming Options

posted in: Social Media 0

Livestreaming events, presentations and other content have become a popular element in marketing strategies in recent years. A significant number of law firms have added livestreaming to their mix of marketing tools and employ the technique to add variety, increase … Read More

Up Your LinkedIn Marketing Game with Matched Audiences

posted in: Digital Marketing 0

As part of the latest round of updates from LinkedIn, law firms now have more options for targeting ads on the professional networking site. The expanded targeting feature is called Matched Audiences, and it’s a doozy. Using this feature, you … Read More

4 Benefits of Making Your Law Firm Website ADA Accessible

posted in: Digital Marketing, Websites 0

Your law firm website is beautifully designed, well-written and easily navigated. It’s perfect, right? Well…maybe not. While it may be a great site that in general performs well for your law firm, there’s probably one angle you haven’t even thought … Read More

Key Marketing Metrics for Your Law Firm

posted in: Websites 0

Today’s analytical tools for websites are impressive. You can dig in and get granular, view reports in a variety of graphic forms and find extremely specific data to help you analyze what’s happening with your law firm’s web traffic. The … Read More

3 Keys to Creating Shareable Content

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Every law firm hopes their content will be well received and shared widely. It’s a great feeling when you see articles you’ve thoughtfully crafted spread to new audiences by appreciative readers. Validation + added exposure = WIN! Sometimes, though, it … Read More

Target Social Media Behavior, Not Demographics

posted in: Social Media 0

If your law firm targets audiences on Facebook and other social media platforms using demographic parameters, you might want to think again. While you may want to reach users in a specific location or age group, relying on the information … Read More

SEO Benefits From an Unexpected Source

Most attorneys are aware how beneficial case studies and testimonials can be for demonstrating the value of their services to potential clients. These tools allow readers to step into the shoes of previous clients and get a clear sense of … Read More

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